Trust is a funny thing: it’s hard to build, easy to lose, and almost impossible to regain

Building Trust Is Building Your Business

This is the story of Dr. Joe Perez, his relentless pursuit of Cutting Edge Cyber Security Intelligence Software and his personal experience using the TruAnon distributed identity platform.

Joe is an expert who finds the solutions that make the world a better place. His talents were tapped by The Department of Health and Human Services (DHHS) in 2017 in large part because of this ability. Today Joe remains known as a respected authority in tech as well as a professional systems analyst at DHHS, CTO at SolonTek Corporation, and International Keynote Speaker.

Joe has taken the opportunity to do a deep-dive technical review of TruAnon’s distributed identity platform and has become a true champion of this new invention.

As more pieces of my digital ID get confirmed, and you connect more different types together, it only increases confidence. I went through the process and it just makes sense. — Joe Perez

“Trust is a funny thing: it’s hard to build, easy to lose, and almost impossible to regain” — recounts Joe from his own study and experience with this subject of trust and accountability online — “I was very, very impressed with the transparency. As more pieces of my digital ID get confirmed, and you connect more different types together, it only increases confidence. I went through the process and it just makes sense.” — reports Joe about the TruAnon user experience.

For the services we use, TruAnon APIs give the power to confirm and control identity without loss of privacy. Power a “badge-of-trust” like Twitter or Upwork or TaskRabbit however instead of members having to submit to review each backs their own claim and controls how others view and share their identity. This creates an environment of trust, plus it’s effectively automatic. This confirmation ensures legitimate membership and amplifies user-profiles while it also offers a way to build trust, right from onboarding.

Using TruAnon, identity confirmation is something every member knows what it is to have, or to avoid. The negotiation of Trust between members remains unchanged, but is greatly extended and enhanced in ways that make that service safer and more effective.

TruAnon insulates the identity portion of a user-account such that there is no risk of privacy violations or GDPR compliance issues. The advent of a privacy conscious alternative to invasive background checks means that social services can offer an alternative that democratizes access to legitimacy.

“Transparency is what sets the tone” — asserts Dr. Joe Perez — “Trust, that’s absolutely indispensable in today’s world.”

Traditional services rely on private information and this must go into a secured black-box, but TruAnon is different. TruAnon does not rely on private information and lets you confirm the public, visible things you already use to show off your expertise and experience.

“The fact that identity owners can visibly back their own claim and control their own privacy means that every member can enjoy equal access to legitimacy and this makes the world a safer place.” — says Perez

Unlike traditional ID checks, TruAnon is continuous and automatic. There’s no gate to pass, no keys to be stolen and no private information involved. Legitimate members confirm their own claim of identity while fraudsters get nothing but plenty of well lit visibility to be discovered, exposed and turned off.

Joe’s TruAnon digital identity can be found here: https://truanon.com/p/jperez

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Communities thrive and grow when members control how they share and view one another’s online identities. Visit truanon.com and strengthen your business.